In an interview with the St. Louis Post-Dispatch in November, 2000, Ioan Chereji stated his goal of one day opening his own store. That dream became a reality in 2007, with REAL Shoes Experts.

Our name comes not only from the actual definitions of the words, but also from the names of two of Ioan's grandchildren, REbecca and ALex. It is with this love for family, and devotion to helping people solve foot problems that Ioan finds deep satisfaction in his work.

At REAL Shoes Experts we make custom shoes for those with or without deformities. A custom-made shoe is made specifically for your foot and is unlike any other shoe in the world. Even the left shoe is different from the right. Our shoe construction takes into account all of your special conditions and needs, including your body structure, weight, gait and biomechanical problems.

Meet the Craftsman

Originally from Romania, our master shoe designer and maker, Ioan "John" Chereji is a craftsman with exquisite attention to detail.